For bookings and enquiries, contact my management team at 22 Management.
Brand Ambassadorship & Partnerships
When I collaborate with a brand, it has to make sense for my audience and for me. My community is made up mostly of women and mums over 35 who are juggling busy lives and homes. They connect with my honest and practical approach to organising, cleaning and home hacks, especially the ones that make life easier, save time and bring calm to the chaos. They trust me because everything I share feels real, achievable and sprinkled with humour and heart.
Over the years, I have partnered with household names and everyday favourites across Australia. From helping launch new products to showcasing smart ways to simplify home life, my goal is always the same: to create content that feels genuine, useful and naturally fits into how my community already lives.
Why brands choose to work with me
A brand feels right when it aligns with my values of authenticity, quality and genuine usefulness in everyday life. I only work with products I truly believe in and use myself. My followers know that if I recommend something, it has been tested, loved and fits seamlessly into real family living.
My audience does not just scroll. They save, share and try. Brands often tell me they see genuine engagement and real conversations coming from my content. People send messages saying, “I bought this because of you,” and that trust is something I take seriously.
How I create branded content
Every collaboration starts with how I actually use the product in my own day-to-day life. My aim is to tell a story that feels natural and relatable, not scripted. Whether it is a voiceover, a before and after transformation or a clever hack, I want my followers to feel like they are getting a recommendation from a friend.
I handle every step myself, from concept and storyboarding through to filming, editing and posting. I plan each video carefully so it reflects both the brand’s message and my own clean, engaging aesthetic. The result is high energy, scroll stopping content that feels effortless and genuinely helpful.
Partnerships that resonate
Some of my favourite collaborations have been with brands like Hisense and LocknLock. The Hisense campaign worked beautifully because their appliances genuinely make home life easier while looking stylish. My audience loved the mix of real life function and sleek design. LocknLock always gets huge engagement too because storage and freshness are right at the heart of what my followers care about most.
Let us create something that feels right
Each campaign is bespoke and built from the ground up. Whether it is a single activation or a long term ambassadorship, I love working with brands that share my passion for innovation, practicality and helping people create calm, functional spaces.
If your brand speaks to families, home organisation or lifestyle made easier, and you want to reach an engaged community of real women who love a clever idea, let us chat.
